On Monday Microsoft put the last bit of polish on the newest edition of its System Center Virtual Machine Manager, but said Tuesday users won't see it next week in the software giant's booth at VMworld according to an article on ITnews.com.
"Next week at VMworld 2009 we can't show SCVMM [System Center Virtual Machine Manager] 2008 R2, or any other products, in our booth. … In short, it's their show, it's not an industry show, and they set the rules. So we'll make the best of it; always lots of Microsoft customers and partners on the floor. Stop by the booth to meet some of the best/brightest minds at Microsoft," Microsoft's Patrick O'Rourke wrote Tuesday on the company's Virtualization Team Blog.
Because of the increased popularity of virtualization, VMware altered its contract for exhibitors to include language that prohibits different exhibitors from demonstrating services that overlap/ substitute VMware’s products and capabilities.
VMware defended its positions by saying it has no plans to enforce the afore mentioned restriction, and that it is simply part of standard trade show procedure. The article said that a VMware spokesperson contradicted the contract by stating competitors are allowed to exhibit products, even those which compete directly with Vmware services.
Despite the backtracking on the VMware side Microsoft adhered to the contract and will not be showcasing its new virtualization software, which many think will cut into VMware’s current market domination. It seems that Microsoft is using the controversy created by the altered contract to its advantage by adhering to all the rules. I think they know they found a chink in the VMware armor, but refuse to make it a public feud. Instead, they are keeping the wheels of their relationship greased and hiding their “ace in the hole” out of the spotlight during VMware’s big night.
I find this move to be extremely smart and would be willing to bet that when Microsoft finally does come out with their virtualization manager, it will throw a wrench in the well oiled virtualizing machine that VMware has become over the past five years.
If you are considering virtualization and are unsure the difference between Microsoft and VMware, take a jump to the virtualization section of our website and hit me back with any questions you may have.
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