Think Twitter is something you don’t need to be concerned with? Think again…
An article on the New York Times website said that Tweets (the 140 characters blurbs that Twitter users can spew at any given moment) will be coming to LinkedIn, the social networking site for professionals. This comes on the heels of announcements by Microsoft and Google that they would incorporate tweets into their search results.
The partnership with LinkedIn affirms Twitter’s role as a network for professional conversation. More than social sites like Facebook, people use Twitter to keep abreast of professional news and share links to articles about their industries.
While Facebook provides more of a social experience complete with pictures, relationships, and fun gaming applications, Twitter has become a news gathering medium that brings the news to users in a quick and concise format. Plus, Twitter is so easy to use that it appeals more to the older, slightly less social network savvy generation of business professionals.
In the article, Allen Blue, LinkedIn’s co-founder and vice president of product strategy said, “Twitter is not only a massively open platform, but also it’s a place where there’s a tremendous amount of professional information already being shared, and we wanted to be sure that was coming to our LinkedIn user base.”
The deal will bring LinkedIn’s 51 million members the ability to send status updates over the LinkedIn network. For example, job postings, partnership opportunities, or business related questions can be proclaimed from an individual’s profile.
People will also be able to add a section to their LinkedIn profile that contains their most recent tweets and view other people’s tweets when searching LinkedIn (similar to the feed on the TNS Group Website).
Jeff Weiner, LinkedIn’s chief executive, said that he wants LinkedIn to be the hub for all professional conversation. Integrating tweets into LinkedIn will help them find a home where they will become part of someone’s professional identity, and conversations will develop around them, he said.
This move marks only another step in Twitter’s quiet quest to take over the internet. Tweets are everywhere, and are showing no signs of slowing down. This migration onto LinkedIn only reemphasizes the professional need that has now ousted social connective in the world of these networking sites.
Tweet now or forever hold your peace…
The TNS Group
Formerly known as TigerNet Systems, Inc.
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Email: jcarretta@thetnsgroup.com
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