Currently social media is all the rage. Now, not only are high sales important for a company, but constant communication with clients, prospective buyers, and basically the world is a must. How on Earth is this wide range, continuous communication possible? Social networking.
Sites like Facebook, Twitter and LinkedIn are now vital to a company’s success and more importantly, ability to stand out. We must hop on the bandwagon, learn the ins-and-outs of these sites and use them to our advantage.
The TNS Group is currently on this mission. We as a company use social networking to update existing clients on our IT products and to reach out to prospective ones. Although SNS’s (social networking sites) seem to be 100% beneficial, TNS, and all other active companies must be cautious.
According to ITNEWS there are five major social media risks for businesses. They are as follows: 1. Viruses and Malware Brand Hijacking Lack of control over corporate content High expectations of customer service at “internet speed” Non-compliance with record-management regulation
5.
To use the SNS effectively company users must be knowledgeable on these sites and be fully aware of their benefits as well as their risks. Without vigilance, businesses may give away confidential information, negatively affect the company image, or get carried away with the social aspect of these sites.
These top five risks must be taken into consideration to achieve a successful bridge of communication between a company and their target market.
As we are trying to do here at The TNS Group; aim to boost your business by being involved in social media! Don’t fall short because you didn’t participate with caution.
Tara McKenna
tmckenna@thetnsgroup.com
No comments:
Post a Comment