New marketing campaigns for avid businesses include posting updates on social media sites like Twitter and Facebook. However, businesses are looking for a new unique way to speak to their clients and followers. According to an article in The New York Times, Tumblr is the new fresh outlet used for communication through blogging. It is said to be “the space between Facebook and Twitter”. Many companies are joining the Tumblr community, being that 25,000 new accounts are added daily.
Tumblr allows users to upload images, videos, audio clips, quotes and text to their pages. It also has a more conversational tone with the “followers”. Businesses can also portray their personality through Tumblr, where this is not as easy to do when using Twitter or Facebook.
Alexa Cassanos director of Public Relations for The New Yorker, and user of Tumblr said, “We can highlight graphic content like photo essays or slide shows to an audience that may not read the magazine. You just couldn’t do that, visually, on Twitter or Facebook.”
Companies that have hopped on the Tumblr bandwagon include, Rolling Stone, Newsweek, The Atlantic, Life Magazine, National Public Radio, The Paris Review, The Huffington Post, The New York Times etc.
At The TNS Group, we are always searching for new innovative ways to reach out to the public. Participating in different communicative outlets makes it easier to gain prospective clients and stay up to date with current ones. For this reason, we are looking into joining the Tumblr community.
Tara McKenna
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