Social Networking Improves Customer Relations

According to an IT News article, despite the mass popularity of social media websites, a large number of corporations are unsuccessful in providing their clients with an online presence. According to a recent study commissioned by Siemens Enterprise Communications, only about 30% of companies are taking advantage of the benefits of using networking sites such as Facebook, Twitter, and blogs.

The aforementioned study also reported that 70% of customers desire some sort of online interaction with businesses, and almost 60% affirmed that if there was a social media presence, they would likely increase their loyalty to the business as a direct result of social media communication.

Because of the accessibility of social networking websites, a wide range of consumers can be reached via this outlet. In turn, consumers benefit by staying informed on any updates that would be relevant to them. Businesses that do not extend their expertise into the realm of social networking will lose valuable customers and could eventually become obsolete in the fast-pace technological world. This also could cause a disconnect between the companies and their prospective, and even current clients.

Unlike 70% of companies who neglect social media websites, The TNS Group maintains a Twitter account and, of course, a blog. At The TNS Group, we value our relationship with our clients, and are committed to interacting to improve customer relations. To stay posted on news regarding The TNS Group, be sure to check for updates on our Twitter and check back here at our blog.