The Internet is technology's most formidable source, and it just keeps getting bigger. In fact, traffic increases at an amazing 40-45% each year! But what website is crushing all the competition?
None other than... Google. The search engine giant accumulated a third quarter revenue this year of $7.29 billion, a 23% increase from last year. Even more fascinating, according to recent data from Arbor Networks, Google accounts for a whopping 6.4% of all Internet traffic in the world!
The numbers don't stop there. Because Google is so widely used, its advertising sales are equally astronomical. This year, Google's total ad revenue will be an estimated $15.7 billion. To put that into perspective, last year Time Warner and Viacom, among the biggest media companies in the world, earned $8.8 billion and $4.7 billion in advertising revenue, respectively.
The Internet is expanding so rapidly, its hard to imagine what will come next. With impressive progress being made on Google's self-driving car, it seems that anything is possible. To stay up-to-date with the latest in technology news, keep checking back at The TNS Group's tech blog.
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