Yesterday, the technology world was buzzing with excitement because of a cryptic message on Apple's homepage reading "Tomorrow is just another day. That you'll never forget". Rumors swirled that the announcement could refer to cloud storage because of the new North Carolina data center.
However, at 10:00 am EST today, fans let out a collective groan. Really, Apple?! The huge announcement was simply that music from The Beatles is now available for purchase on iTunes, after seven years of negotiation.
This is not to say that we at The TNS Group are not Beatles fans. Who doesn't love listening to a little "Hey Jude" or "Let it Be"? But the problem is, most Beatles fans who wanted to enjoy this music on their iPod have already found ways to get it on there. Odds are, most fans have taken advantage of the release of digitally-remastered CDs and have long since uploaded them onto their iPods.
If somehow you don't already own copies of your favorite Beatles hits, you can purcase the entire collection on iTunes for $149.
We expected more from Apple, the leading innovator in today's technology. All of the hype surrounding the announcement turned out to be a very anti-climactic moment that left us feeling less than impressed.
The TNS Group is a leading technology services company located in Stamford, CT committed to delivering IT innovation and excellence!
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