Autobot, Decepticon, or Router...

For anyone who has seen Transformers 3 and works in Information Technology should know what this blog is going to be about. If you do not, well then you simply do not have as watchful an eye as I do.
During the third and final piece of The Transformers Trilogy, we saw the fine art of product placement moving beyond pristine looking new cards that morph into highly advanced machines and into the world of networking.
Still unsure of where this is going?
At least half a dozen times throughout the movie, audience members were granted with a front row seat to Cisco equipment in use at numerous terms. Whether hosting a teleconference from space, building an elaborate in home alien robot tracking network, or simply adjusting the FBI's internet access, Cisco's logo and products were front and center.
The placement was subtle when compared to past Transformer movies that had me questioning every Corvette or Denali I saw speed past me (robots in disguise??). But then again blowing an air horn is subtle when compared to the sound of the Transiberian Orchestra.
Will the future in Information Technology advertising be product placement?
Did anyone else notice this but me?
Feedback is always appreciated, but never expected.

PS: http://www.google.com/search?q=cisco+product+placement+transformers&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Joe Carretta