Google has made yet another update to its ever-changing algorithm, and this time it is a change that will affect a whopping 11.8 percent of its search results.
Last week, Google announced its latest algorithm change will decrease the rankings for sites with a reputation for having low-quality or second-hand content. These sites are often called "content farms" or "scraper" sites, and although Google has declined to specifically name the type of site the new algorithm will be punishing, they have been clear that they want the change to affect sites known for copying the majority of their content from other websites.
One concern for many sites such as eHow, which carries both shallow and deep content, is that they will be penalized for the low-quality content but not necessarily rewarded for the high-quality information. Another unfortunate result of this update is that some clearly non-spam sites were also penalized. For example, ecommerce sites that included manufacturer-provided product descriptions for their merchandise were penalized if another site used those same descriptions.
However, a good measure of the effectiveness of the new algorithm is the external confirmation that 84% of the sites affected were among the top 50 sites most commonly flagged by users as "spam". These are the sites that typically look for the top search trends and generate a small amount of poor quality content on the cheap, and it shows. Luckily for the searcher, most of these sites are the ones you hope will disappear.
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