Today’s top story in the “one up your competitor” department comes from who else but Apple.
At the recent trade show for MAC users in San Francisco, Apple unveiled the newest version of its popular iPhone, dubbed the iPhone 3G S. Famously known for their creativity in products and commercials, Apple took a simpler route, and said the S stands for speed. Not too flashy, but effective.
The iPhone 3G S is being touted as a faster, longer lasting, and more functional version than its predecessor. The new iPhone also has a built in internal compass, and full functioning video camera that can be focused by touching the screen with a finger. According to the Washington Post Apple VP of worldwide marketing Philip W. Schiller explained that through a simple voice command, users can upload an iPhone video directly to You Tube. Wow
Perhaps the most interesting aspect of the launch is the price tag. The previous iPhone was priced at $399 on its launch date. The new device will be priced at $199 and $299, for the 16 gigabytes and 32 gigabytes of storage respectively. For those of you unfamiliar with gigabyte conversion, 32 is an insane amount of memory, and more than almost any normal human would need on their handheld device. The iPhone 3G S will hit stores next week, and will surely draw more crazed crowds of people, especially with the devalued price tag accompanying it.
The launch of this device only moves Apple further into the stratosphere, while their competition remains grounded on earth. The smartphone is evolving into a do everything tool, closer to a pocket sized PC rather than a smartphone. This phone can prove to be a game changing device that will bury the competition, and undoubtedly uproot the Palm Pre which came out only days before.
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