New Movie Marketing

Exploring new forms of marketing and advertising is not always the easiest task. For this reason many companies have complete departments dedicated to marketing or in some cases hire out marketing firms to advertise for them. In our quest to expose our name and get our brand out there we have opened our minds to creative ways of advertising it hopes to find our groove. Thus we are now meeting with cinema advertising companies in hopes of running our commercial in a nearby theater frequented by our target audience.

With a commercial previously made to run in cable spots all we hope to do is acquire air time spots for a good price that will show in front of an attentive audience chalk full of business owners and decision makers who have been praying to the IT gods for an answer to their problems. Then, right before their eyes, just as they are preparing to see this summer’s ‘movie of the year’, (most likely sitting next to their screaming kids asking when the popcorn will be there), their prayers will be answered. A local IT services company; with a Big League reputation, unprecedented customer service, glowing testimonials for work done all across the Tri-state area, and the ability to optimize, upgrade, and resolve any IT problems will flash across the screen in big black and orange letters… The TNS Group. They will think to themselves, ‘What a great day to be me.’ Monday morning they will call us up at 203-316-0112 and say, “I am so glad that I saw your commercial at the movies this weekend, when can I get you in here?” Just like that we are on the move. That is at least how I see it playing out in my head.

All joking aside, The TNS Group is on the move. We are on the move for a successful marketing approach that will further legitimize our name and more importantly bring in new leads to our business. After much research about movie goers, box office numbers even in today’s market, and the retention rate that movie ads produce, we have agreed that this is something worth attacking. The cinema advertising industry is just taking off, and the numbers don’t lie. Steady and large revenue increases and projections are hopefully a sign of things to come as we venture out into the world of cinematography. This, along with a continued direct contact approach through the phone, email, mailing, and face to face meetings should bring us results. And if it doesn’t? Then it is on to the next idea.