YouTube, owned by internet mega company Google, draws BILLIONS of viewers every day. From music videos to bum fights, YouTube has just about everything a person could desire right before their eyes in seconds. While some of us watch the occasional funny video with friends, or use it to listen to music, the power of YouTube seems to be escaping the glimpse of the public eye.
YouTube revolutionized entertainment. It has also bent the boundaries of what exactly constitutes entertainment. Sick videos are circulated quickly around the internet, which leads to anxious computer heads ready to blog about it and spread it via their own websites. This never-ending cycle has really revolutionized the online experience in the last five years.
“Go to YouTube and type ..” is a common phrase for my generation (born in the 80’s). We turn to You Tube for laughs, information, or just to watch some insane car wreck that happened on the other side of the world thirty years ago. I mean EVERYTHING is on YouTube. Even in Microsoft Office, YouTube (big T) is part of the spell-check, it has officially become a word.
YouTube has made superstars out of nobody’s and encouraged everyone with an idea for a stupid video to go put it on YouTube. Some videos are worth watching, but others are so bizarre it’s difficult to even comprehend them. While users hope to never see the end of this glorious open forum, YouTube has to find a way to draw revenue, and they have to find it soon.
Believe or not YouTube is having some money issues. According to an MSNBC article, the company lost over $170 million during the last fiscal year. Although YouTube has become an even more popular diversion since Google, it still hasn't proven it can make money. For all of the views YouTube generates, it has yet to be able to translate those into dollars. A recent scheme by Apple has been putting links to the iTunes store on every song when it is played via YouTube. Personally, I listen to music there all the time, but never bought a song. Looks like I’m not the only one.
As for now, a site that has been touted as a news creator is still looking for a way to turn a profit; a thought very confusing to a world addicted to the website.
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